N-HA
PEROXIDE FREE
PAP+
FLUORIDE FREE
whitening toothpaste
Whiter teeth. Stronger enamel. Zero burn.
Nano-Hydroxyapatite (n-Ha) binds to your teeth to rebuild what daily life wears away, while PAP+ whitens gently. So you can smile confidently.
Nano-Hydroxyapatite Whitening Toothpaste
What people are saying
Swipe to see more →
“vivi completely upgraded my routine. My teeth now look noticeably whiter, without sensitivity, and it feels clean without any harsh aftertaste.”
Tastes like
All you have to do is...
Questions
What makes vivi different?
Most whitening toothpastes rely on peroxide, which whitens by stripping and can leave teeth feeling sensitive. vivi takes the opposite approach: PAP+ lifts stains gently with zero peroxide, while 3% nano-hydroxyapatite (the same mineral your enamel is made of) rebuilds and strengthens your teeth as you brush. Whitening and enamel repair in one tube, with no fluoride, no peroxide, no dyes, and no parabens.
What does vivi taste like?
Clean, fresh mint. Not the burn-your-mouth kind, just a crisp minty finish that leaves your mouth feeling actually clean. No artificial dyes and no weird aftertaste.
Why shouldn’t I rinse right after brushing?
Because you'd be washing the good stuff down the drain. Nano-hydroxyapatite works by staying in contact with your teeth, binding to the surface and filling in microscopic rough spots. The longer it sits, the more it does. So brush for two minutes, spit, and skip the rinse. It feels weird for about three days, then it becomes the easiest upgrade in your routine.
What’s different about brushing with nano-hydroxyapatite?
vivi uses 3% rod-shaped nano-hydroxyapatite. The shape matters: rod-shaped particles mimic the natural building blocks of your enamel, and research shows this form integrates with the tooth surface more effectively than other particle shapes. As you brush, those particles bind to your teeth, replenish lost minerals, and smooth the surface, which is why teeth feel slicker and look glossier with consistent use.
When will I see results?
Most people notice their teeth feel smoother and cleaner within the first few brushes. Whitening from PAP+ builds gradually as surface stains lift, typically over two to four weeks of twice-daily brushing. Enamel support is the long game: n-Ha works cumulatively, so the best results come from making vivi your everyday paste.
Is vivi good for enamel?
It's built for it. Your enamel is about 97% hydroxyapatite, and vivi delivers that exact mineral in nano form so it can bind to your teeth and replenish what daily life wears away. Research shows nano-hydroxyapatite helps remineralize enamel and reduce sensitivity. And because vivi whitens without peroxide, you're not trading a whiter smile for weaker teeth.
How long does one tube last?
Each tube is 4.0oz (113g). Brushing twice a day with a pea-sized amount, one tube lasts most people around two months.
Can I use vivi if I have sensitive teeth?
vivi was practically made for you. Sensitivity often comes from exposed pathways in your teeth reacting to hot, cold, and sweet. Nano-hydroxyapatite binds to those surfaces and helps form a natural buffer, and because there's no peroxide, there's none of the zing that whitening pastes usually cause. Many people with sensitive teeth find n-Ha pastes are the first whitening routine they can actually stick with.
Can kids use vivi?
Yes. vivi is fluoride-free and peroxide-free, and nano-hydroxyapatite is the same mineral teeth are naturally made of, so there's no need to panic if a little gets swallowed. Use a pea-sized amount, supervise brushing for younger kids, and check with your dentist if you have questions, as you would with any paste.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Nano-hydroxyapatite (n-Ha) is a biocompatible, calcium-based mineral. Hydroxyapatite makes up about 97% of your tooth enamel and 70% of your dentin. Research on n-Ha shows it helps:
- Replenish vital minerals to enamel
- Naturally polish and brighten the tooth surface
- Create a physical buffer against hot, cold, and sweet triggers
- Make it harder for harmful bacteria to stick to teeth
Where Did It Come From?
NASA developed synthetic hydroxyapatite in the 1970s to help astronauts maintain tooth and bone mineral density in zero gravity. A Japanese company licensed the technology in 1980, and it was approved for dental use in Japan in 1993. Today it is used in oral care products across 70+ countries.
How Does It Work In Toothpaste?
As you brush, n-Ha particles spread across your teeth through saliva. Because they are the same material as your enamel, they bind directly to the tooth surface and fill in microscopic rough spots, helping teeth feel smoother, look brighter, and stay better protected.
That is why we say spit, don't rinse: the longer n-Ha stays in contact with your teeth after brushing, the more it can do.
Is It Safe?
Yes. Your body recognizes n-Ha as its own material. If swallowed, it breaks down into calcium and phosphate, minerals you already consume in food every day. It has been used in oral care for over 40 years and is extensively studied for safety and biocompatibility.
Real People. Real Smiles.
My dentist approved it and I love it
“My dentist said nano hydroxyapatite is a great alternative to fluoride so I gave vivi a shot. Love how gentle it is but still leaves my teeth feeling polished and clean. Big fan.”
Best toothpaste EVER. Dentist less scary!
“I started using Vivi a couple months ago and I will never use another toothpaste again. Hands down, best toothpaste on the market. I went for my routine dentist visit and the doctor and hygienist were so impressed with my teeth they asked what I had been using and to keep it up! This stuff WORKS and is the BEST! Thank you Vivi for giving me more confidence in my smile and getting rid of my fear of dentists!”
Noticeably whiter teeth.
“I’ve been using vivi for 7 months, and it has now become our family favorite. I’ve found that vivi noticeably removes any current stains from coffee or red wine. It has a mild mint flavor and you only need a small amount to clean all your teeth. ’m looking forward to my next dental visit in hopes of positive review there as well!”
Just Subscribed!
“Great toothpaste! The ingredients, texture, and taste are perfect! I will definitely buy this again. My favorite NHA toothpaste and I have tried a lot!”
Bright Smile
“I've been using Vivi Toothpaste for the past four weeks, and overall, I'm pretty impressed with the results. My main goal was to brighten my teeth, and this toothpaste delivered a brighter, more polished look to my teeth without being abrasive.”
Your Smile Journey
Small daily habits. Results that build over time!
The mirror notices first
- PAP+ starts lifting surface stains from your very first brushes*
- Teeth feel glass-smooth as n-Ha binds to your enamel
- Zero peroxide means zero sensitivity zing along the way
"Wait, what have you been using?"
- Whitening builds shade by shade until people start asking*
- Coffee and wine stains have a harder time sticking to smoother enamel
- Teeth look glossier in photos, no filters, no strips
The Dentist visit you're not nervous about
- Enamel keeps getting stronger with every brush as n-Ha replenishes minerals*
- Xylitol keeps starving the bacteria that cause plaque and decay
- The kind of progress your dentist notices at your next visit
*Individual results vary. Based on consistent twice-daily use.
ORAL CARE
MADE CLEANER
You read labels on food and skincare, but probably not your toothpaste. Even though you use it every day and put it in your mouth. vivi changed oral care with fluoride free formulas that support enamel and deliver real whitening without irritation
The science behind our ingredients.
US VS. THEM
TOOTHPASTES
Hey we're vivi. And you've been told fluoride is required for enamel and pain is required for whitening. Neither is actually true. vivi was made to prove it with a fluoride free formula that supports enamel and whitens without irritation or sensitivity.
QUESTIONS? WE GOT ANSWERS.
Does vivi toothpaste prevent/reduce cavities?
Does vivi toothpaste prevent/reduce cavities?
vivi toothpaste is formulated with nano hydroxyapatite, which has been studied for its ability to remineralize enamel and support overall tooth health. While fluoride is traditionally recognized by the FDA for cavity prevention, nano hydroxyapatite is an alternative ingredient backed by research for strengthening enamel and reducing demineralization. Regular brushing with vivi, along with good oral hygiene habits, helps maintain strong, healthy teeth.
Does vivi toothpaste work for sensitive teeth?
Does vivi toothpaste work for sensitive teeth?
vivi toothpaste creates a protective barrier over those tender spots, soothing discomfort and helping rebuild enamel. And get this, our formula uses hydroxyapatite, a material that was originally developed for NASA to protect astronauts' teeth in space! With vivi, you get the perfect blend of cutting edge science and gentle care, giving your sensitive teeth the relief they deserve.
Is vivi's toothpaste safe for children?
Is vivi's toothpaste safe for children?
Please know that vivi is fluoride-free and made with safe, high-quality ingredients. Our toothpaste is gentle enough for all ages, including young children who might swallow a little. While we can't offer specific dental or medical advice, we recommend checking with your doctor or dentist to make sure it's the right choice for your child.
How does the 30-day risk-free guarantee work?
How does the 30-day risk-free guarantee work?
Try vivi for up to 30 days. If it’s not right for you, contact our support team and we’ll help you with a refund. No need to send anything back. We just ask that you reach out within 30 days of delivery.
What is your return policy?
What is your return policy?
All vivi items are non-returnable. If you are unsatisfied with your purchase, let us know how we can improve! Please send us a message at support@viviteeth.com
I just placed my vivi order! Now what?
I just placed my vivi order! Now what?
You will receive an email from us letting you know your order has been received. Smile! Your vivi order will be at your door within 4-10 business days.
What if I need to edit the products in my vivi order after I’ve ordered?
What if I need to edit the products in my vivi order after I’ve ordered?
We are not able to edit an order after it has been placed, but please contact us so we can help find an alternative solution.
Does vivi ship outside of the USA?
Does vivi ship outside of the USA?
Currently, no we do not ship orders internationally, however, we are working on it!
What is your cancelation policy?
What is your cancelation policy?
Subscriptions can be cancelled at any time. If you choose to cancel after your order has been processed you will still receive and be charged for that vivi order.